Course Agenda
May 16, 2009
Filed under Agenda
Tags: blogging, Google Alerts, Learning Social Media By Doing, pitfalls of social media, practical guide to social media, social media training, success stories, Technorati, Twitter
The Learning Social Media By Doing Course agenda is as follows
Twitter Introduction
An introduction to hashtags. Course hashtag: #bydoing
Twintroductions – Introduce yourself onTwitter!
Twitter Web Panel Query: Question from the floor.
Blogging Exercise 1
Topics:
What do you think are the benefits of Social Media?
Name some common pitfalls of using Social Media.
Why do you think it works? Share at least one example and/or success story.
Sub-topics:
Writing For The Web and Research
Using Images
Crediting others
Promotion – how to use Twitter?
Twitter Web Panel Query: Ask about blogging and its effectiveness
Blogging Exercise 2
Topic:
Short article featuring Twitter responses from web panel.
Share findings on Twitter.
Practical Problem Solving Exercise
Describe a current marketing problem in a blog post.
Develop short Twitter campaign.
Post article to Twitter.
Compile results into blog post.
Advanced topics
Technorati – back links and blog authority
Research Tools:
Google Alerts – setting up automated key word search
Twitter Search – combining with Google Reader
Metrics and Analytics – getting to know your readers.
[...] iknow-uk, the award winning online accommodation and hospitality directory, went through a rigorous Learning Social Media By Doing course agenda, starting with iknow-uk putting together their first ever blog post and ending with them solving a [...]
hwere to deepen social media skills – guy+sarah
[...] of attendees of our Level 1 course, the Social Media Starter Course. Attendees follow this online course agenda, first created in May [...]